“THE SHAPES LAB”

OOF WEAR is art.
OOF WEAR is geometry and colour.
OOF WEAR is design, architecture and music translated in a fashion key.

Everything begins in “THE SHAPES’ LAB”, a dynamic space where creativity has no limits.

Colours are explored, studied and mixed to find new nuances that make up OOF WEAR’s colour atelier.

We are always looking for new languages to interpret the geometry of spaces in order to convey innovative, elegant shapes and volumes in our apparel.

Every piece has its own identity that adapts to whoever is wearing it. In this way, every jacket can a tell a new story.

This freedom of identification has given rise to the OOF WEAR COMMUNITY.

OOF WEAR: HISTORY OF THE BRAND

“There is more than just one soul. More than one style and more than one colour. OOF WEAR is the expression of the duality that defines our personality. It shows the beauty of hidden contradictions in a comfortable, elegant way”. The OOF WEAR logo, created in 2016, is inspired by a painting by Edward Ruscha, on show at the MoMA in New York. The strong geometry and intense colors of the work recreate and identify OOF WEAR’s DNA, where shapes and volumes interact with color, transporting us to an ironic yet sophisticated and innovative world. This is how OOF WEAR was founded: a men’s and women’s outerwear and accessories project with a green soul. In the collections, great classics are reinterpreted by creating new silhouettes and contrasting materials are mixed with sophisticated colors and patterns. For those who want to choose who and how to be.

ANIMAL FRIENDLY

Respect for the environment is an extremely important issue for OOF WEAR.
We are especially interested in this aspect and maintain a consistent approach both in packaging our apparel and the use of absolutely eco-sustainable materials. For the padding in our outerwear we use eco-sustainable REPREVE® fibre made from 100% recycled plastic bottles. For the past two seasons we have included 100% recycled fabrics in the collection, and our future goal is to make increasing use of eco-sustainable and recycled materials, demonstrating how style can and must be aware and respectful of the environment. Furthermore, we do not use any material of animal origin. The furs and leathers used in our collection are 100% Animal Friendly.