80
retail locations in France
350
SKUs per season
463k
social media community
37
wholesale partners
MANIFESTO
With over 55 years of experience in the footwear industry, Jonak draws its strength from its longstanding and historic presence in it, which enables the brand to position itself as an expert in the field and legitimises its growth, both nationally and internationally, but being also deeply rooted in the present, grants the brand a place of its own in the fashion landscape. It is this wise combination of heritage and innovation that has led Jonak to its growing success.
MADE IN EUROPE
Jonak has chosen to manufacture its goods largely in Europe and more precisely where the necessary expertise is located: in Portugal, Italy and Spain. For some specific goods (about 10% of the range), Indian workshops strengthen the existing range.
SHARP SELECTION
Jonak thoughtfully provides a extensive range of products, from seasonal classics to avantgarde pieces and timeless basics. This cutting edge approach is not only reflected in its notable collections but also in the entire macrocosm of the company.
FAIR PRICES
Jonak was created first and foremost out of a desire to develop quality shoes at the best price. By choosing to produce at a fair price all year round, Jonak is moving away from the approach of discounting which depreciates the brand, the product and the know-how.
Carefully selected for their quality, our leathers – like our workshops – are chosen with an emphasis on short-circuit retail. The materials we used are worked in selected European tanneries, each specialising in a specific type of leather. We are committed to ensuring responsible production by respecting European regulatory requirements but also by minimising our environmental footprint (through saving energy, using water-based adhesives, etc.). These environmental and ethical commitments are a fundamental element of Jonak's values as a company.
PASSION
At Jonak, shoes are above all a tale of passion, a passion for upholding the fine art of traditional craftsmanship.
SAVOIR-FAIRE
Jonak's uniqueness lies in the quality of its products: craftsmanship dedicated to shoes made with respect for traditional, technical and rigorous workmanship. This product know-how is found in and extends to all the trades present at Jonak: a small team, but each one is an expert in his or her field, and partners who are recognised as being among the best in their sector.
HERITAGE
Jonak's heritage in footwear is built on over 55 years of experience on the market.. A long but essential and exciting learning process that has been passed on from generation to generation. A close-knit family and trusted partners to perpetuate the company's work.
CARE
Being an actor in fashion also means being an actor in society and consequently a vector of sustainable and committed practices.
SUSTAINABILITY
Jonak is committed not only to reducing its ecological footprint for a sustainable and environmentally friendly production, but also to working closely with its teams and partners in the best conditions. Building and maintaining a relationship of respect towards nature and a relationship of trust with its employees.
COMMITMENT
Beyond its own actions, Jonak aims to be a vector for necessary change and to spread a positive message. Through donations to various charities and sponsorships as well as through tangible actions in active collaboration with non-profit organizations working in the chosen fields of education, the environment and health, in the form of "l'Élan Solidaire".
COMMUNITY
Although it was born before the rise of digital marketing, the notion of community has always been essential at Jonak, both within the company and with its customers.
FAMILY
A family brand par excellence, three generations have succeeded each other at the head of the company, a philosophy that is shared by all Jonak employees and partners who form a large family where communication, trust and transparency are the key words.
FRIENDS
These notions of sharing, of interaction and of openness can also be found within the online Jonak community as well. The brand wants to be accessible and available, always at the service of its consumers in a warm and respectful way.
AVANT-GARDE
Staying on the forefront and initiating movements has always been Jonak's leitmotiv, which has allowed the brand to remain on trend for over 55 years.
INNOVATIVE
By building close ties with those who make and break fashion, Jonak has been able to constantly innovate in all areas of its business: from production to communication, logistics, digital and retail.
TREND-SETTER
From the very beginning, Jonak has been able to sense the spirit of the times and translate it into collections. The strong link that the brand has with art, creation and style allows it to position itself as a key player in the fashion landscape and gives it a natural legitimacy to draw the outline of what is trendy each season.
